The benefit of localization is clear: one product in two languages equals two products. What other investment multiplies your customer base this quick?
All tech writing is advertising and all advertising is technical. That’s why I try to understand each client’s communication strategy before I start translating.
My experience in translating for marketing & user interfaces:
- Copywriting for tech and fashion retailers, cultural institutions (operas, cultural education, universities), tourism (cycling, fine dining) or software companies
- User interfaces for large e-learning platforms, ERP systems, websites, online shops, apps, etc.
- In-house job in content creation for a tech startup; sales & business intelligence for different financial service providers.