March 13, 2023

Free German app localization guide

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Get your free localization style guide with in-depth tricks on how to localize your mobile app for the German market. Topics covered include:

  • Voice & style principles
  • Simple language
  • Tone: Informal but not affected
  • Gender and inflection
  • Talking about the app (we) and the user (you)
  • Narrative present
  • Ending -s for genitive of loan words
  • Anglicisms
  • Calls to action: if in doubt, use the infinitive
  • Use simple verbs
  • Nominalized verbs
  • Ambiguous target terms
  • Commas and subclauses

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